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They highlighted the bees’ plight by setting up a fake florists plagued by disappearing flowers (much to their customers’ surprise!) to spread the message that, “a world without bees is a world without flowers.” With more than two million views for this video alone, they had their finger on the pulse of public opinion with this video. If you can style out your own story like this, you might just earn the emotional (and financial!) investment of your customers Cleared On average, a customer needs to read 10 reviews before they trust a company. So leverage the power of recommendations by displaying unedited positive reviews prominently on your website, sharing positive feedback across your social media channels, and responding to positive reviews (and negative, for that matter!) quickly and professionally to build a healthy reservoir of trust